Just like the iPhone

So I am typing this blog on my new touch screen Sprint Instinct. I bought it this morning, when I went in to the store I asked to see the phone and one of the reps brought me over to it and said "Here, it's just like the iPhone" then walked away to let me play. Personally I don't mind the simple Apple comparison, but don't you think competitors should try to separate themselves instead of using the name of the most widely recognized touch phone to describe their version?!